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9 Ways to Increase Approval Chances at the App Store - Part 2


5. Learn from other developers’ experience

Developers aren’t averse to sharing their app rejection experience in the form of reports or case studies and the learning received from such rejections. You will come across plenty of resources that have developers narrating why their apps got rejected and how others should go about developing their app. There are plenty of different reasons why Apple will not approve a particular app. You might be surprised to know that many a time Apple has rejected rapid application development that met the highest standards of functionality and engagement value; for some reason, the reviewers at Apple decided that the app didn’t meet their expectations. So, before you actually go ahead and start developing an app, make sure that you read up on some of the app rejections and why they happened. This ensures your app won’t be making the same mistakes.


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6. Keep it simple

Make sure that you think clearly and think straight and most importantly that you keep things simple. Don’t complicate things for yourself. Remember, Apple doesn’t want developers to build complicated apps. Some developers are under the impression that the more complex the features on their app, the better the chances of its acceptance. But nothing can be farther from the truth. Some of the most popular apps on the App Store are really very easy to use and have very simple UI. But, what they offer is a highly engaging UX. It’s important to stick to the fundamentals of mobile app development while creating an iPhone app. The key to a successful submission is doing the simple things right. You don’t need to be a creative genius to ensure you app gets submitted to the App Store. All you need to do is make sure that your app is well-designed and provides a robust UX.

7. Test, test and then test some more

You must test your app before you submit it to the App Store. But just testing it once is not enough, you need to test it once, twice, thrice, before you are confident that the app is bug free, and will offer users a seamless user experience. Many a time, developers make the mistake of believing there is absolutely nothing wrong in their app. But the fact is they haven’t tested it enough and it’s still not ready for use. Keep in mind that Apple’s reviewers will not make the same mistake. The will evaluate the app on all counts and only if the app meets their standards of quality, functionality and efficiency will they accept it. Therefore, as custom software development, you must make absolutely sure that your app performs up to expectations. This is only possible if you take it through a comprehensive testing process.

8. Be ready to fight for acceptance

There might be a case wherein, in spite of your best efforts and even though there was nothing really wrong with your app, it gets rejected. This might come as a shock and you will be disappointed. But don’t be. If you think there is nothing wrong with your app, you have the option of filing a complaint. In this case, your app will be reviewed by a review board, which will go through the app even more thoroughly and check whether the earlier rejection was wrong, and the app can be actually accepted into the store.

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9. It’s not such a big deal

Yes, Apple is a brand and it’s a big one! Yes, a presence on the App Store means you have a huge chance of making an impression with your app and generating a lot of revenue. But, don’t make a big deal out of it. Don’t put too much pressure on yourself. Even if your app gets rejected in the software development company, it’s not the end of the world. Get back on your feet, dust yourself and try again. You live and learn. Take both acceptance and rejection of your app to the App Store in your stride.

If you want to develop a cutting edge iOS app and want to make sure it is accepted into the App Store, there are plenty of things you need to get right. But it all begins with your thinking and frame of mind while designing and developing an app. Make sure you have your thoughts sorted out before building the app and you know in which direction you are headed. Get rid of all confusion in your head before you actually begin the long drawn out and very challenging process of iOS app development.


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